01 · Strategy
We started with the story, not a template
The structure was shaped around Doina, the book and the information readers need to understand the project.
Author website · Case study
Author website and book presentation.
Doina Calomfirescu — a digital space for her story and “Paradoxul Doiniței”.
Author website built from scratch for Doina Calomfirescu around her personal story and the book “Paradoxul Doiniței – Treptele bucuriei”, with a consistent visual identity and a clear path to purchase.
StrategyWebsitePersonal brandSEOContentAnalytics
The challenge
A book can exist in bookshops. An author also needs a space of her own.
A place where her story, book and identity come together.
For Doina Calomfirescu, the objective was to create a digital space of her own, with the author as the starting point and her books and content naturally integrated into the same identity.
We created a consistent visual identity and a structure where Doina can tell her story in her own voice, while the book has a clear place of its own and a straightforward path to purchase.
What we built
More than a book presentation.
A space of her own for the author, her story and her book.
The website brings Doina’s story, the book, the visual identity and the path to purchase into one coherent experience that can also support her future projects.
02 · Website
Author website built from scratch
We built an owned website with a distinct visual identity that places the author at the centre and gives the book a clear context.
03 · Content & identity
The author’s voice remained central
Most of the content was written in the first person so the website retains Doina’s voice rather than turning her story into generic presentation copy.
04 · Visibility
Book, purchase and future development
The book is integrated naturally into the website, with a clear route to the external point of purchase. The structure also remains ready for future content and projects.
How we approach the project
The website should not compete with the story.
It should give it a clear, credible place of its own.
The website, structure and visibility are tools. Their role is to help readers understand who Doina is, what the book is about and where they can find it.
That is why the project brings the author’s voice, imagery, book and path to purchase into a single experience, while leaving room for her author brand to develop further.
What changed
From a book and a story to an owned digital presence.
A space that belongs to the author and can grow with her.
Doina Calomfirescu now has her own website, bringing her personal story, the book and the information readers need into one coherent identity.
An owned website
A digital space built around the author rather than a third-party platform.
Consistent identity
The story, imagery and book are presented within the same visual direction.
Clear structure
Readers can discover the author, the book and the path to purchase more easily.
A foundation for SEO
The structure provides a foundation for organic visibility and relevant content.
Measurement
The digital presence can be monitored and refined using data.
Room for future projects
The structure can accommodate new books and initiatives without rebuilding the entire website.
Services used in the project
We built the author’s digital space,
with the book naturally integrated into her story.
Your personal brand
A book needs readers. An author also needs a digital space that belongs to them.
For authors and personal projects, we start with the story, the objective and the audience, then build the digital presence that makes sense.
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