STRATEGY & ARCHITECTURE
Goals, customer journey, sitemap, page structure and conversion paths.
Goals · Sitemap · Customer journey
Website & Development
A website should not
just look good.It should work
for your business.
We build websites around what the business needs to achieve — then define the structure, experience, design and technology it needs.
Discuss your website →Before design
The first question is not
“what should it look like?”
It is: what does it need to do?
Generate leads? Bring in bookings? Sell? Explain a complex service? Build trust? Support Ads campaigns? Be found in search?
The answer changes the website we need to build.
BUSINESS → GOAL
USER → NEED
STRUCTURE → EXPERIENCE
WEBSITE → ACTION
User journey
A visitor does not come to a website
to admire the design.
They arrive because they have a need. The website should help them quickly understand where they are, whether they can find what they are looking for and why they should choose that business.
01ARRIVES
02UNDERSTANDS
03TRUSTS
04ACTS
What we build
Everything the user sees.
And many things they do not see.
UX & UI
Hierarchy, navigation, responsive behaviour, interactions and a coherent design.
Navigation · Responsive · Design system
WEBSITE DEVELOPMENT
Custom development, CMS, forms and integrations where needed.
Website · CMS · Integrations
SEO FOUNDATION
Crawlability, indexability, URLs, metadata, internal linking and schema.
Technical SEO · Structure · Schema
CONVERSIONS
CTAs, forms, phone, WhatsApp, bookings and lead flows.
CTA · Forms · Lead flows
TRACKING
GA4, GTM, events, conversions, Search Console and Clarity.
GA4 · GTM · Events · Conversions
A website is not only what you see on the screen.
Responsive
We do not build the desktop version
and then simply “shrink it”.
We build the experience for the screens where it will be used. Structure, readability, navigation and actions need to work just as well on desktop, tablet and mobile.
Already have a website?
We do not rebuild it
just because we can.
We start by looking at what already exists. If the structure is good, we can keep it. If the issue is speed, UX, content, SEO or tracking, it may be more efficient to fix those areas. We rebuild when there is a genuine business or technical reason to do so.
KEEPWe keep what works and supports the goals.
IMPROVEWe improve what can work better without rebuilding.
REBUILDWe rebuild only when there is a clear reason to do so.
Real projects
Different websites.
For different businesses.
EDUCATION
VictoriaEdu Center
View case study →
DENTAL
Maison des Dents
View case study →
BEAUTY · ITALY
Ramy di Luce
View case study →We do not start from the same template. We start from the role the website needs to play in each business.
Other projects: Maliterra · Maria Lazar · Doina Calomfirescu
How we build
From business
to website.
01
UNDERSTANDSM
Business, goals, audience and context.
02
DEFINE THE GOAL
What the website needs to achieve.
03
ARCHITECTURE
Structure, user journey and content.
04
DESIGN & DEVELOPMENT
We build the experience and functionality.
05
TEST
Responsive behaviour, forms, tracking and details.
06
LAUNCH
We publish and check real-world behaviour.
07
MEASURE
We see what works and what needs adjusting.
After launch
Publish does not mean
“done”.
Real data appears only once people start using the website. We see which pages they visit, where they drop off, which CTAs they use, which forms they submit, where they come from and what produces conversions.
We measure. We learn. We adjust.
FAQ
Questions about
Website & Development
How much does a website cost?
It depends on complexity, the number and type of pages, functionality, integrations and how much material already exists. Once we understand the project, we can define what needs to be built and estimate the cost accurately. See what affects the price and how much a presentation website costs →
How long does it take?
It depends on complexity and the materials available. We define the stages and timeline before implementation begins.
Do you only work with WordPress?
WordPress is the platform we often use for presentation and business websites, but the technical choice should follow the needs of the project.
Can you rebuild an existing website?
Yes. But before rebuilding, we assess whether it is actually necessary.
Does the website include SEO?
We build the technical and structural foundation needed for SEO. Ongoing SEO strategy, research and content development can be part of a separate or integrated SEO project.
Can you manage the website after launch?
Yes. We can continue with optimisation, SEO, content, Ads, analytics and adjustments based on what the data shows.
Website & Development
Do you need a new website?
Or perhaps one that works better.
We start by finding out what it needs to do for your business.
Discuss your project →