01 · Strategy
We started with the author, not a template
The structure was shaped around Maria’s story, her books and how she wants to be discovered and perceived online.
Author website · Case study
Website for an author.
Maria Lazar — a digital presence built around the author and her stories.
Author website built from scratch for Maria Lazar, bringing her story, books and content together in a space of her own — with a clear structure, consistent visual identity and a foundation for organic visibility.
StrategyWebsitePersonal brandSEOContentAnalytics
The challenge
An author website should be more than a showcase for a single book.
It should create a connection between the author, her stories and her readers.
For Maria Lazar, the objective was to create a digital space of her own, with the author as the starting point and her books and content naturally integrated into the same identity.
We started with who Maria is, what she wants to communicate and how her work should be presented. The design and structure were built around the person and her real materials — not the other way round.
What we built
More than a presentation page.
A digital space of the author’s own.
The website brings the author’s identity, books, content and the foundations for future online development into one coherent experience.
02 · Website
Website built from scratch
We created an owned, flexible digital presence that can evolve over time, where information and visual elements work together without competing with the author’s personality.
03 · Content & identity
Authenticity remained part of the design
The photographs and personal story were integrated so the website feels genuinely representative of Maria, without turning the author into a decorative element.
04 · Visibility
A foundation for SEO and content
The structure supports organic growth through relevant pages and content, backed by measurement and continuous optimisation.
How we approach the project
For a personal brand, the technology should stay in the background.
The person should remain recognisable.
The website, structure, SEO and content are tools. Their role is to make it easier to discover and understand who the author is and what she creates.
For Maria Lazar, we therefore focused on consistency between voice, imagery, books and the website experience, while keeping enough flexibility for future projects.
What changed
From separate materials and channels to a space of her own.
A website that can grow with the author.
Maria Lazar now has her own digital foundation where she can present her story, books and projects in a coherent environment she controls.
An owned website
A digital space built around the author rather than a third-party platform.
Consistent identity
Her story, imagery and books are presented within the same visual direction.
Clear structure
Readers can discover the author and her projects more easily.
A foundation for SEO
The website can build organic visibility as relevant content is developed.
Measurement
The digital presence can be monitored and refined using data.
Room for future projects
The structure can accommodate new books and initiatives without rebuilding the entire website.
Services used in the project
We built the digital infrastructure,
without losing the person behind the brand.
Your personal brand
Sometimes the first thing to build is a place where your personal brand can exist coherently online.
Author, consultant, trainer or creator — we start with what you want to communicate, then build the digital tools that make sense.
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