01 · Website
A website rebuilt around the clinic’s services
We rebuilt most of the website and reorganised the information so the clinic’s services are clearer, easier to find and better connected.
Dental clinic marketing · Case study
Marketing for a dental clinic.
Maison des Dents — a digital rebuild designed for growth.
Dental clinic marketing means making the website, Google visibility, content and advertising work towards the same goal: a clear, credible digital presence that can attract patients.
StrategyWebsiteSEOGoogle AdsMeta AdsAnalytics
The challenge
The website already existed.
But it needed to become a real foundation for growth.
Maison des Dents operates in a highly competitive healthcare market, where trust, clear information and visibility in Google all matter before a patient takes the first step towards contacting the clinic.
We did not start by simply changing how the website looked. We started with the patient journey: what people search for, what they need to understand, what builds trust and how easily they can move from a need to the right service.
What we built
Rebuild, visibility and promotion.
Built around the patient.
We strengthened the digital foundations and continue to develop the project as the data reveals where the real opportunities are.
02 · Organic visibility
Organic visibility built over time
SEO and content are developed continuously, based on what people actually search for, page performance and the services that matter to the clinic.
03 · Paid advertising
Advertising aligned with the clinic’s services
Google Ads and Meta Ads complement organic visibility where paid advertising can support the clinic’s objectives and generate useful data for future decisions.
04 · Ongoing development
A project that did not end at relaunch
The website, content and advertising are monitored and refined continuously. The relaunch was a starting point, not the end of the project.
How we approach the project
One clinic, one digital journey.
Not separate channels working in isolation.
A patient may discover the clinic through Google, read about a treatment, return through a campaign and only then decide to get in touch. From the patient’s perspective, that journey is not divided into “SEO”, “Ads” and “website”.
That is why we treat the website, content, organic visibility and advertising as parts of the same digital presence. Each one needs to build trust and make the patient’s next step easier.
What changed
A stronger digital foundation,
with growing organic visibility.
Around three months after relaunch, the Search Console data we were tracking already showed clear progress in organic visibility, while the project was still building authority.
Most of the website rebuilt
A clearer structure for services and the patient journey.
Measurable organic progress
Across the tracked search queries, the average position improved from around 50–60 to approximately 24 within about three months of relaunch.
Advertising aligned with objectives
Paid channels are developed and optimised as part of the wider project rather than in isolation from the website.
Content built around real needs
Pages and content are developed around the questions patients ask and the services that matter to them.
A foundation for further development
The structure allows the project to expand as new services and priorities emerge.
Data-informed decisions
We monitor progress and adjust priorities using the available data rather than relying on assumptions.
Note: the Maison des Dents project is continuously evolving. The results shown here relate to the period analysed and are not a guarantee of future performance. We do not publish sensitive commercial data, budgets or client implementation details.
Services used in the project
The tools were chosen
around the objectives.
Not every business needs the same combination. For Maison des Dents, these components work together.
Your business
You may not need all of these tools.
You may only need a better website. Or SEO. Or Ads. Or the real issue may be somewhere else entirely. That is why at VictoriaWeb we do not start with what we can sell you. We start with what you want to achieve.
Tell us about your business →