Online course website, completely rebuilt for Maliterra with a commercial structure, online payments and a foundation designed for SEO, AEO, GEO, content and continuous development.
Maliterra brings together courses and personal development programmes, books and publishing services. These are different products and services with different buying decisions, but they all needed to coexist within one coherent experience.
That is why the rebuild did not start with design. We started with the offer: how people find the right programme or service, understand what they are buying and move easily to the next step.
The website, online purchasing, content and organic visibility were built as parts of the same system.
We completely rebuilt the website and integrated the purchasing journey for courses and other products, including online payments, so users can move naturally from finding information to placing an order.
Courses, books and publishing services were given dedicated journeys and pages, allowing each offer to be understood and presented clearly without overloading the rest of the website.
The structure and content are developed for search visibility and clear presentation of information, allowing commercial pages and editorial content to support one another.
Analytics and search data help us understand what attracts interest, which pages are worth developing and where the next improvements are likely to have the most value.
Someone may arrive at Maliterra through an article, discover a course, return for a book or need publishing support. It should not feel as though they are entering a different website each time.
That is why we built a foundation where the commercial offer, content, purchasing journey and search visibility can develop together, without turning every new initiative into a separate project.
Maliterra now has a structure that can support both its current offer and the launch of new programmes, products and services without fragmenting the customer experience.
A new structure built around the offer and the user journey.
Courses and products can be presented and purchased directly through the website.
Programmes, books and publishing services can be developed separately while remaining part of the same brand.
The structure and content are developed to support visibility and relevance in search.
Articles and informational pages can directly support programmes and commercial services.
Performance can be monitored and priorities adjusted as more data becomes available.
Note: Maliterra is an ongoing project. This case study presents its direction and main components without publishing sensitive commercial data, implementation details or information from the client’s internal strategy.
Maliterra needed more than a presentation website. It needed a foundation that could inform, sell, publish and evolve.
You may need a website that organises them more effectively. Perhaps online payments, SEO, content or better measurement. We start with your business model and build only what makes sense for your objectives.
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